Miguel Angel Gongora Meza, founder and director of Evolution Treks Peru, was in a rural Peruvian town preparing for a trek through the Andes when he overheard a curious conversation. Two unaccompanied tourists were chatting amicably about their plans to hike alone in the mountains to the “Sacred Canyon of Humantay”.
“They [showed] me the screenshot, confidently written and full of vivid adjectives, [but] it was not true. There is no Sacred Canyon of Humantay!” said Gongora Meza. “The name is a combination of two places that have no relation to the description. The tourist paid nearly $160 (£118) in order to get to a rural road in the environs of Mollepata without a guide or [a destination].”